Communications Audits: Your Customers Speak
Ever ask the question — what’s wrong with this picture? A communications audit is the way to find out. For alumni associations, fundraising organizations and advancement offices striving to cultivate more effective engagement and support, a communications audit will help you assess your staff structures and the effectiveness of your communications programs. What’s more, you...
Read MoreDoing Business with Virtual Assistants
Entrepreneurs who have small businesses and start-ups as well as solopreneurs and independent consultants often have one bad habit in common — we try to do everything ourselves. Yet, as one of my new Virtual Assistants recently told me, we need to know when to get out of our own way and focus our energies on the activities that make money. In my case, that focus is university marketing...
Read MoreWhat’s Your Internet Voice?
Blogging fatigue set in during the second half of the summer. There’s something ancient, seasonal and even spiritual about this contemporary phenomenon, which has been amplified this year by the recession. The sages of Chinese medicine identified late summer’s heat as a real drag on activity and dispositions. In the modern era, Europeans in droves vacate their homes and countries for...
Read MoreMarketing Your Consulting Business
“Marketing Your Consulting Business” was a hot topic at the discussion I facilitated today at the Center for Volunteer and Nonprofit Leadership of Marin County. As a marketing consultant working with nonprofits and small and emerging businesses, I find that it’s a smart idea for nonprofit consultants to put the notion of “business” before “nonprofit” in...
Read More