When Marketing Turfs Development – Who Wins?
As a practitioner of integrated marketing, I’m a big believer in the adage,”the whole is greater than the sum of the parts” and an advocate of forging the link between development and marketing communications, especially before the start of a major fundraising campaign. When executed successfully, such collaboration results in delivering the best customer experience. So it was...
Read MoreAlumni Communicators: Reframe Your “Case for Support”
Evolving technologies keep alumni communicators on a reactive whirl. A new idea to test, a new format to try — all with the purpose of keeping the alumni information “churn” going. But what’s the communications strategy that will both create value for alumni and yield ROI for the institution’s overall goals for increased support of various forms? Alumni as a whole...
Read More3 Steps to Rebound Your Marketing for the Recovery
It’s time to end recession thinking with the official close of winter — and spring forward with marketing for the economic recovery. Several of my nonprofit, small business and independent consultant clients have spent the last weeks of winter taking the 3 critical steps to rebound their activity in activity in 2010: Focus Focus Focus Communications activities suffered badly...
Read MoreThe Latest Buzz on Thought Leadership
Consultants and entrepreneurs are typically thought leaders, but may not realize or appreciate it, so they miss personal marketing opportunities. That’s often true of marketing consultants, who excel at marketing their clients but not themselves. And it’s even worse for many women consultants, according to Kate Purmal, a consultant in the San Francisco Bay Area, told the Women in...
Read MoreWhat’s Hot, What’s Not: 5 Marketing Trends for 2010
OUT with “Survival,” IN with “Growth” — these lead my What’s Hot/What’s Not marketing trends for 2010. Feeling whiplashed by 2009, many of us have been talking about a sudden flurry of activity as 2010 opened. Pushing uphill with ferocity the first week of the new year, a university colleague mused, “I think we’re just doing more with...
Read MoreSocial Media’s PR Problem
Social media evangelists mixed it up with novices and skeptics over Twitter, Facebook and other new tools for business and nonprofit marketing at Women in Consulting’s (WIC) program in San Francisco’s North Bay area last night. The digital divide remains fairly wide — the early-adopters have impressive success stories while the reluctant and unconverted are too overwhelmed...
Read More