University PR Offices and Alumni: A Disconnect?

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Many university public relations offices seem to have a tin ear when it comes to the potential power of harnessing alumni voices for strategic campaigns – such as legislative advocacy. And it’s a missed opportunity. Monovision in the PR office is not what’s needed at a time when making the case for investing in education is vital to universities, the workforce and the...

Alumni Communicators: Reframe Your “Case for Support”

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Evolving technologies keep alumni communicators on a reactive whirl. A new idea to test, a new format to try — all with the purpose of keeping the alumni information “churn” going. But what’s the communications strategy that will both create value for alumni and yield ROI for the institution’s overall goals for increased support of various forms? Alumni as a whole...