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	<title>Thumbnail Marketing</title>
	<link>http://www.jjohnsoncommunication.com/blog</link>
	<description>do more than just hang on</description>
	<lastBuildDate>Fri, 05 Feb 2010 20:56:02 +0000</lastBuildDate>
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		<title>Duke Mag &amp; UVA President Share &#8220;Brutal Facts&#8221; with Alumni</title>
		<description><![CDATA[
With increased focus on alumni associations as portals for support for university strategic priorities, Duke and the University of Virginia have come forward with best practice communications worthy of serious notice. Both elite institutions with significant endowments, in 2009 they wrestled with what Jim Collins calls &#8220;the brutal facts&#8221; that &#8220;great&#8221; organizations must face &#8212; and then provided a full accounting, [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2010/02/05/duke-mag-uva-president-share-brutal-facts-with-alumni/</link>
			</item>
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		<title>The Latest Buzz on Thought Leadership</title>
		<description><![CDATA[
Consultants and entrepreneurs are typically thought leaders, but may not realize or appreciate it, so they miss personal marketing opportunities. That&#8217;s often true of marketing consultants, who excel at marketing their clients but not themselves. And it&#8217;s even worse for many women consultants, according to Kate Purmal, a consultant in the San Francisco Bay Area, [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2010/01/21/the-latest-buzz-on-thought-leadership/</link>
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		<title>What&#8217;s Hot, What&#8217;s Not: 5 Marketing Trends for 2010</title>
		<description><![CDATA[
OUT with &#8220;Survival,&#8221; IN with &#8220;Growth&#8221; &#8212; these lead my What&#8217;s Hot/What&#8217;s Not marketing trends for 2010.
Feeling whiplashed by 2009, many of us have been talking about a sudden flurry of activity as 2010 opened. Pushing uphill with ferocity the first week of the new year, a university colleague mused, &#8220;I think we&#8217;re just doing more with [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2010/01/13/whats-hot-whats-not-5-marketing-trends-for-2010/</link>
			</item>
	<item>
		<title>Doing Business with Virtual Assistants</title>
		<description><![CDATA[

Entrepreneurs who have small businesses and start-ups as well as solopreneurs and independent consultants often have one bad habit in common &#8212; we try to do everything ourselves. Yet, as one of my new Virtual Assistants recently told me, we need to know when to get out of our own way and focus our energies on [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2009/12/07/doing-business-with-virtual-assistants/</link>
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		<title>Really Putting Social Media to Work</title>
		<description><![CDATA[
Two new studies provide new and compelling data about ongoing struggles to keep social media in the strategic marketing mix by nonprofits and corporate chief marketing officers. These reports confirm some trends I&#8217;ve observed recently with clients in university marketing communications and alumni relations offices &#8211; good ideas and technologies need appropriate staff and budgets to put [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2009/11/29/really-putting-social-media-to-work/</link>
			</item>
	<item>
		<title>Social Media&#8217;s PR Problem</title>
		<description><![CDATA[
Social media evangelists mixed it up with novices and skeptics over Twitter, Facebook and other new tools for business and nonprofit marketing at Women in Consulting&#8217;s (WIC) program in San Francisco&#8217;s North Bay area last night. The digital divide remains fairly wide &#8212; the early-adopters have impressive success stories while the reluctant and unconverted are too overwhelmed by time, resources, technology and [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2009/09/17/social-medias-pr-problem/</link>
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		<title>Digital Marketing World Fall 2009 Virtual Conference</title>
		<description><![CDATA[
Social media and &#8220;killer content&#8221; held court today &#8212; once again &#8212; at Marketing Profs&#8217; Digital Marketing Virtual Conference, the second one this year. Cruising through the sessions and booths at this information-loaded real-time experience is completely worth an all-day visit.
The statistics continue to accelerate &#8212; 60% of Americans use social media, according to Becky Carroll of [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2009/09/16/digital-marketing-world-fall-2009-virtual-conference/</link>
			</item>
	<item>
		<title>What&#8217;s Your Internet Voice?</title>
		<description><![CDATA[
Blogging fatigue set in during the second half of the summer. There&#8217;s something ancient, seasonal and even spiritual about this contemporary phenomenon, which has been amplified this year by the recession. The sages of Chinese medicine identified late summer&#8217;s heat as a real drag on activity and dispositions. In the modern era, Europeans in droves vacate [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2009/09/05/whats-your-internet-voice/</link>
			</item>
	<item>
		<title>Restaurants Tweet for Thumbnail Marketing</title>
		<description><![CDATA[
Following our last post on Whither Twitter? came this great example of how Twitter can and should be used effectively for specific marketing goals and audiences. The Twitter stream from Boston restaurant owners and their patrons builds community by using Twitter for thumbnail vignettes and menu items &#8212; and to solicit customer opinions. Ann Handley of Marketing Profs [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2009/07/08/tweeting-for-thumbnail-marketing/</link>
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		<title>Whither Twitter?</title>
		<description><![CDATA[
Social media is clearly the now, and building online communities for business and personal connections is necessarily the future. But anecdotally at least I can report more picking and choosing on which networks for what, largely due to three vital influencers &#8212; time, intent and strategy.
Which raises the question &#8212; was the heavy uptick in social [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2009/07/06/whither-twitter/</link>
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