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	<title>Thumbnail Marketing</title>
	<link>http://www.jjohnsoncommunication.com/blog</link>
	<description>do more than just hang on</description>
	<lastBuildDate>Wed, 07 Jul 2010 02:47:43 +0000</lastBuildDate>
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		<title>Alumni Communicators: Reframe Your &#8220;Case for Support&#8221;</title>
		<description><![CDATA[
Evolving technologies keep alumni communicators on a reactive whirl. A new idea to test, a new format to try &#8212; all with the purpose of keeping the alumni information &#8220;churn&#8221; going. But what&#8217;s the communications strategy that will both create value for alumni and yield ROI for the institution&#8217;s overall goals for increased support of [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2010/07/06/alumni-communicators-reframe-your-case-for-support/</link>
			</item>
	<item>
		<title>Fundraising is Business!</title>
		<description><![CDATA[
There&#8217;s been a lively debate underway in the Chronicle of Philanthropy about whether about fundraisers are &#8220;selling&#8221; a product. Putting money at the center of the development relationship taints the process, argues veteran fundraiser Jennifer McCrea in her Exponential Fundraising blog. Yet the notion of &#8220;selling&#8221; shouldn&#8217;t be a dirty word because it solves problems and meets [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2010/04/14/fundraising-is-business/</link>
			</item>
	<item>
		<title>3 Steps to Rebound Your Marketing for the Recovery</title>
		<description><![CDATA[

It&#8217;s time to end recession thinking with the official close of winter &#8212; and spring forward with marketing for the economic recovery. Several of my nonprofit, small business and independent consultant clients have spent the last weeks of winter taking the 3 critical steps to rebound their activity in activity in 2010:

Focus
Focus
Focus

Communications activities suffered badly in the recession, although communicating [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2010/03/21/3-steps-to-rebound-your-marketing-for-the-recovery/</link>
			</item>
	<item>
		<title>Duke Mag &amp; UVA President Share &#8220;Brutal Facts&#8221; with Alumni</title>
		<description><![CDATA[
With increased focus on alumni associations as portals for support for university strategic priorities, Duke and the University of Virginia have come forward with best practice communications worthy of serious notice. Both elite institutions with significant endowments, in 2009 they wrestled with what Jim Collins calls &#8220;the brutal facts&#8221; that &#8220;great&#8221; organizations must face &#8212; and then provided a full accounting, [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2010/02/05/duke-mag-uva-president-share-brutal-facts-with-alumni/</link>
			</item>
	<item>
		<title>The Latest Buzz on Thought Leadership</title>
		<description><![CDATA[
Consultants and entrepreneurs are typically thought leaders, but may not realize or appreciate it, so they miss personal marketing opportunities. That&#8217;s often true of marketing consultants, who excel at marketing their clients but not themselves. And it&#8217;s even worse for many women consultants, according to Kate Purmal, a consultant in the San Francisco Bay Area, [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2010/01/21/the-latest-buzz-on-thought-leadership/</link>
			</item>
	<item>
		<title>What&#8217;s Hot, What&#8217;s Not: 5 Marketing Trends for 2010</title>
		<description><![CDATA[
OUT with &#8220;Survival,&#8221; IN with &#8220;Growth&#8221; &#8212; these lead my What&#8217;s Hot/What&#8217;s Not marketing trends for 2010.
Feeling whiplashed by 2009, many of us have been talking about a sudden flurry of activity as 2010 opened. Pushing uphill with ferocity the first week of the new year, a university colleague mused, &#8220;I think we&#8217;re just doing more with [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2010/01/13/whats-hot-whats-not-5-marketing-trends-for-2010/</link>
			</item>
	<item>
		<title>Doing Business with Virtual Assistants</title>
		<description><![CDATA[

Entrepreneurs who have small businesses and start-ups as well as solopreneurs and independent consultants often have one bad habit in common &#8212; we try to do everything ourselves. Yet, as one of my new Virtual Assistants recently told me, we need to know when to get out of our own way and focus our energies on [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2009/12/07/doing-business-with-virtual-assistants/</link>
			</item>
	<item>
		<title>Really Putting Social Media to Work</title>
		<description><![CDATA[
Two new studies provide new and compelling data about ongoing struggles to keep social media in the strategic marketing mix by nonprofits and corporate chief marketing officers. These reports confirm some trends I&#8217;ve observed recently with clients in university marketing communications and alumni relations offices &#8211; good ideas and technologies need appropriate staff and budgets to put [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2009/11/29/really-putting-social-media-to-work/</link>
			</item>
	<item>
		<title>Social Media&#8217;s PR Problem</title>
		<description><![CDATA[
Social media evangelists mixed it up with novices and skeptics over Twitter, Facebook and other new tools for business and nonprofit marketing at Women in Consulting&#8217;s (WIC) program in San Francisco&#8217;s North Bay area last night. The digital divide remains fairly wide &#8212; the early-adopters have impressive success stories while the reluctant and unconverted are too overwhelmed by time, resources, technology and [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2009/09/17/social-medias-pr-problem/</link>
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		<title>Digital Marketing World Fall 2009 Virtual Conference</title>
		<description><![CDATA[
Social media and &#8220;killer content&#8221; held court today &#8212; once again &#8212; at Marketing Profs&#8217; Digital Marketing Virtual Conference, the second one this year. Cruising through the sessions and booths at this information-loaded real-time experience is completely worth an all-day visit.
The statistics continue to accelerate &#8212; 60% of Americans use social media, according to Becky Carroll of [...]]]></description>
		<link>http://www.jjohnsoncommunication.com/blog/2009/09/16/digital-marketing-world-fall-2009-virtual-conference/</link>
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