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Search engine optimization for websites and blogs is more science and art — and more time-consuming than the experts make it sound. You have to be proactive about your web visibility in every way, not simply keywords and title tags in web and blog content.

Here are a couple of articles from Search Engine Watch experts that will help strengthen your SEO — submitting websites and blogs to “must-have” directories related to your business and optimizing your site content once they’ve landed on your pages.

And if you decide that hiring an SEO specialty firm is the best course of action, these pointers — including the reader comments at the end — are useful for guiding your “search.”