Fundraising is Business!
There’s been a lively debate underway in the Chronicle of Philanthropy about whether about fundraisers are “selling” a product. Putting money at the center of the development relationship taints the process, argues veteran fundraiser Jennifer McCrea in her Exponential Fundraising blog. Yet the notion of “selling” shouldn’t be a dirty word because it solves...
Read More3 Steps to Rebound Your Marketing for the Recovery
It’s time to end recession thinking with the official close of winter — and spring forward with marketing for the economic recovery. Several of my nonprofit, small business and independent consultant clients have spent the last weeks of winter taking the 3 critical steps to rebound their activity in activity in 2010: Focus Focus Focus Communications activities suffered badly...
Read MoreDuke Mag & UVA President Share “Brutal Facts” with Alumni
With increased focus on alumni associations as portals for support for university strategic priorities, Duke and the University of Virginia have come forward with best practice communications worthy of serious notice. Both elite institutions with significant endowments, in 2009 they wrestled with what Jim Collins calls “the brutal facts” that “great” organizations...
Read MoreThe Latest Buzz on Thought Leadership
Consultants and entrepreneurs are typically thought leaders, but may not realize or appreciate it, so they miss personal marketing opportunities. That’s often true of marketing consultants, who excel at marketing their clients but not themselves. And it’s even worse for many women consultants, according to Kate Purmal, a consultant in the San Francisco Bay Area, told the Women in...
Read MoreWhat’s Hot, What’s Not: 5 Marketing Trends for 2010
OUT with “Survival,” IN with “Growth” — these lead my What’s Hot/What’s Not marketing trends for 2010. Feeling whiplashed by 2009, many of us have been talking about a sudden flurry of activity as 2010 opened. Pushing uphill with ferocity the first week of the new year, a university colleague mused, “I think we’re just doing more with...
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