Planned Giving’s Potential for Long-Term Growth

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Planned giving in this volatile economy has new-found potential for longer-term institutional investment and growth in nonprofit organizations strapped for cash in the short term. You can find the details and data in this metrics-based analysis, which I wrote with the planned giving specialists at Marts & Lundy, a leading philanthropic consulting firm.  Use the free login-in to access the indepth report, “Making the Sense of Planned Giving Metrics: Advancing the Dialogue About What Really Counts.”