3 Steps to Marketing in a Recession — Then, Do
One of my small business clients said recently, “We have to keep all of our options open and reassess every 30 days.” Certainly it’s important to be nimble in this environment, but we also have to choose a direction for our creativity, dollars and energy.
I found Jonathan Krantz’ analysis right-on in his Marketing Profs article, “10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy.” The three that resonated most:
- Choose your social media weapons carefully.
- Play to your strengths.
- Profile your best customers.
To these I would add:
- Choose 2-3 marketing tactics — and implement them. Select wisely, and get going.
- Consider every encounter an opportunity for relationship-building.
- And, like my client above, assess and reassess, staying nimble while maintaining your direction forward.
