Johnson Consulting | Johnson Consulting Strategic Communication

Telling Your Story

Johnson Consulting creates marketing and fundraising communications that build brands and customer relationships for nonprofit organizations of all sizes – colleges and universities, health care and community agencies — and small and emerging businesses. We know how to get to the heart of your story.

Marketing

Engaging Customers

Your brand is your customers’ view of you and connects their values with yours. We will help you understand your markets, shape your strategic communications plan, reach your audiences through distinctive messages and develop an implementation roadmap.

Our editorial and design services can expand your market strategy and presence in multiple formats — from brochures, websites and blogs to whitepapers, talking points, presentations, reports and other business materials.

Fundraising

Motivating Action

The most dynamic fundraising messages paint a vision for the future. Our strategic counsel is shaped by what your donors, prospects and volunteers want and need to know to participate in fulfilling your vision. We communicate what’s truly distinctive about your organization and your people through persuasive logic and compelling words and visuals so that donors — who have many choices — are motivated to choose you.

Project Management

Projecting Your Voice

Successfully telling your story to your constituents and stakeholders requires that your approach is sound, your materials consistently and smartly executed and all deliverables for internal and external audiences are on strategy, time and budget. Keeping all parts of the whole constantly reinforcing each other is a skill set we bring to allow you to focus on what you want to accomplish and not worry about all the details.

We create your project plan, manage the action and stick with you to make it happen.

Featured Service: Communications Audit

Advancing Communications Strategy and Delivery

A communications audit is a valuable opportunity to assess communications messages, programs, staff and structure. It also may be an essential step if your communications office aspires to be a strategic partner with the rest of the organization rather than simply implementers of decisions made elsewhere. Johnson Consulting has partnered with university leadership and advancement programs, alumni associations, foundations and marketing communications offices to provide comprehensive audits. Working directly with these organizations or as part of other consulting teams, we have produced audit reports that have laid the groundwork for change in strategic communications initiatives, enhanced the capabilities of communications staff and defined new structures to facilitate activities. A critical outcome of these processes, once recommendations are implemented, is increased confidence in the ability of the communications staff to do its job on behalf of the organization.